Briefium Intelligence Dispatch
The Hashgraph Group Launches BrandBoost to Transform Enterprise Loyalty Through Real-Time Gamification
May 26, 2026 at 9:42 PM UTC•Yesterday
The Hashgraph Group unveils BrandBoost, a real-time, gamified loyalty SaaS built on Hedera, targeting enterprises in sports, media, entertainment, and telecom. Key Hedera tech includes AssetGuard, IDTrust, and HashCare, with UWB-based centimetre-accurate presence to verify live participation. The platform enables tokenized rewards and no-code gamification, integrating THG’s ecosystem with Truesense for UWB, and cites Deloitte data on loyalty engagement to stress live, personalized consumer experiences.
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