McLaren extends Hedera partnership, drops new digital collectibles after Grand Prix win

McLaren Racing extends its Hedera partnership, adding digital fan collectibles and maintaining an active role within Hedera’s Governing Council. The multi-year deal, initiated in January 2026, features Hedera branding on race cars and uniforms, with exclusive digital collectibles released at Grand Prix weekends (Australian, Chinese, Japanese Grands Prix first). McLaren joins Hedera Governing Council in March 2026, granting equal voting power alongside peers. HBAR trades around $0.068–$0.069 with a $3B market cap, highlighting sustained mainstream exposure despite broader crypto volatility.