McLaren extends Hedera partnership, drops new digital collectibles after Grand Prix win

McLaren extends its Hedera partnership, introducing fan digital collectibles after a Grand Prix win and expanding from branding to active governance. McLaren joined Hedera Governing Council in March 2026, gaining equal voting rights alongside other members as part of a multi-year collaboration. Hedera’s native token, HBAR, trades around $0.068–$0.069 with a $3B market cap, reflecting ongoing mainstream exposure from the high-profile motorsport collaboration and continued digital fan engagement.