Hedera-based BrandBoost targets gamified loyalty programs for enterprises

Hedera-based BrandBoost by The Hashgraph Group launches as an enterprise gamified loyalty platform on Hedera, enabling tokenized rewards, live engagement, and self-custody wallets. The system uses AssetGuard wallets and IDTrust for secure interactions, with real-time analytics and branded tokens that customers can earn, redeem, or trade. The rollout targets sports, media, entertainment, and telecom to reduce churn, plus a Truesense partnership adds centimetre-precision UWB location verification for events and campaigns.