Hedera-based BrandBoost targets gamified loyalty programs for enterprises

Hedera-based BrandBoost, launched by The Hashgraph Group, enables enterprises to run tokenized loyalty rewards and real-time engagement on Hedera. The SaaS platform uses self-custody wallets, digital collectibles, and IDTrust for secure interactions, targeting sports, media, entertainment, and telecom to curb churn. A Truesense partnership adds centimeter-accurate UWB location verification for events, enhancing fraud prevention and monetization. The rollout builds Hedera’s enterprise offerings and broader adoption through live loyalty ecosystems.