Consumer Engagement

Hedera positions itself as a powerhouse for consumer engagement and loyalty programs. It highlights rapid token minting and transfers via Hedera Token Service (HTS) and real-time points through Hedera Consensus Service (HCS), with low, USD-fixed fees (e.g., $1 per NFT collection, $0.05 to mint, $0.001 per transfer). The piece covers fungible and non-fungible tokens, cross-platform interoperability, tokenized loyalty, and NFT campaigns, plus tools like NFT Studio for creators. Practical use cases emphasize loyalty points, referrals, gamified campaigns, and POAP-style rewards.